As a product leader passionate about e-commerce, seller enablement, and fulfillment innovation, I've spent the last few years building solutions that empower sellers and accelerate business growth. From launching Fulfillment-as-a-Service (FaaS) to optimizing warehouse logistics and seller onboarding journeys, I thrive at the intersection of user needs and operational complexity.

My journey began with a fascination for systems and how technology can simplify them. Over time, I've led initiatives that increased seller efficiency, improved delivery SLAs, and elevated seller engagement across marketplaces like Blibli. Whether working with CXOs to define product strategy or collaborating with engineers to deliver scalable solutions, I bring a data-informed, execution-first mindset.

With experience across startup scrappiness and enterprise scale, I believe in building with empathy, shipping with urgency, and solving real-world problems that make commerce better — one sprint at a time.